PRO Spotlight: Sublime & Co.

Happy Thursday, Partners!

We welcome Alexandra Burrow from Sublime & Co. to the PRO Spotlight this week! In Part One, Alexandra talks about that feeling of guilt when taking time off to relax, the importance of self-love, and a little trick for adhering vintage stamps to envelopes. Keep reading for the full interview…


Hi there! Greetings from Southern California! I am Alexandra and living in Temecula Wine Country means having about 40 wineries I can choose from for happy hour!!

Tell us about your business? What is your background? What is your craft? How did you start?

I like to believe that the wedding stationery industry found me shortly after I started practicing my calligraphy as a hobby!

With a lifelong passion for paper, telling love stories for memorable celebrations felt very natural! Sublime & Co. was inspired by the music and art that blends in with the medieval castles and baroque buildings
you can find in the heart of Transylvania. As a modern revival of the old world charm, my paper goods are
meant to be a tangible reminder of a timeless love story!

With a background in communications and public relations that I refer to every day when running my business, the tactics and techniques I have learned help me in building a meaningful and heartfelt connection with my

Tell us three fun facts about you!

  • I was born and raised in Transylvania and I moved to California 5 years ago when I pretty much started my life
    from zero!
  • I usually spend my time reading neuroscience and genetics books!
  • Both my dogs are named after chocolate bars: Snickers & Twix!

Spill The Tea

What has been your biggest struggle or challenge to date? And how did you overcome it?

Being a new business in the industry can feel quite discouraging. I still struggle with the impostor syndrome in what seems like a very saturated market. I think that everyone goes through this at some point and it’s something that comes from within ourselves.

Learning and practicing self-love, self-appreciation, and giving ourselves more grace when experiencing this can help so much with believing that our work is worthy of sharing it with the world!

What do you find to be the hardest thing about running your own business and what are you doing to manage this?

Taking time off! I often feel very guilty when taking time off to relax. When I first started it was almost natural to work on
weekends and days at a time but I was starting to feel burnout. Lately, I’ve been trying really hard to keep my weekends work free and after a couple of days away I usually come back energized and excited!

If you could give one piece of advice to someone just starting out, what would it be?

Trust the process and “don’t compare your beginning to someone else’s middle” as Tim Hiller said. It’s so easy to get caught up in someone’s success and  eeling like you are so far away from it! Focus on your work, be authentic, and consistent, and don’t forget that you are just starting out! I’m still guilty of doing this myself every now and then and trying to overcome this mindset it’s always a work in progress!

Teach Us Something!

I know a lot of designers love vintage stamps as much as I do and a lot of us are still trying to find the best way to adhere the stamps to the envelopes. While some people use a little sponge to dab the stamp on I prefer a little painting brush. I dip it in a little bit of water and I do a few strokes on the edges of the stamp. It works perfectly!

Thank you, Alexandra!

We absolutely loved learning more about you, Alexandra! Thank you for sharing your journey with us! We’re looking forward to Part Two! Be sure to connect with Alexandra on Instagram!


The Artisaire PRO Team

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