Please welcome the lovely Anne, from Anne Callahan Designs, to the Spotlight!
“Hi Everyone! I’m Anne from Anne Callahan Designs, a design studio that offers custom invitations for weddings and special events. I’m located in the Northeast and am based out of Boston, Massachusetts.”
Tell us about yourself - What is your background? How did you start your company?
“So I graduated from SCAD in Savannah, Georgia with a BFA in Graphic Design about a year and a half ago. I’m 23 which puts me on the younger side of most of the professionals in this industry. Last October I moved back to New England to live with my long-term boyfriend. Searching for a creative job, I found a small stationery studio and quickly fell in love with creating wedding invitations. It was a niche I never knew would have such a booming industry behind it.
A few months later I was offered a position to design for a corporate company in NYC and work from home. A creative job with no commute? Yes, Please! So now I’m balancing a full time job and a passionate side hustle. I’m so grateful to be able to take my time and grow my business organically.”
Why do you do what you do?
“I love the idea that every couple has the opportunity to infuse their love and personalities onto paper. I really aspire to create charming pieces that will leave a lasting impression. Creating custom wedding invitations is the time for couples to give their guests the foreshadowing of not just how special their wedding will be, but how special the rest of their lives as a couple will be.
I appreciate following traditional etiquette, arranging beautiful typography, illustrating delicate line drawings and using fine printing techniques such as letterpress and foil stamping.”
Spilling The Tea
What was the pivotal moment when you decided to start your own business?
“When I started my corporate job working from home, I knew I wanted to keep working with wedding invitations. So I just did it! I registered my business as a Sole Proprietor, set up my website, branding and portfolio pieces in just about three weeks! Now my business is more of a hobby that I can work on outside of regular business hours and on the weekends.”
What do you find to be the hardest thing about running your own business and what are you doing to manage this?
“My first real challenge in running my own business was figuring out what to invest in. I was buying courses and printing out invitation suites for styled shoots. I would purchase something and then realize later that it wasn’t worth all of the investment. Now, I have a budget and a running wishlist. If something is on there long enough and has a high reward, I’ll buy it!”
Teach Us Something!
“One trick I learned in school that I use often is how to cut with a straight edge. Whenever I print in-house it needs to be trimmed with a straight edge and an exacto knife. My tip for you is to always cut on the outside of what your trimming, so you don’t accidently cut into the design. And to use several soft strokes until you go through the paper, don’t try to cut through the whole thing at once! It’ll leave you with a nice clean cut.”
- Favorite stationery trend? Letterpress, handmade paper, vintage stamps, twine and a wax seal
- Favorite vacation spot? Savannah, Georgia
- Favorite sealing wax color? Vellum
Thank You So Much, Anne!
That concludes Part One of the Spotlight with Anne Callahan Designs! A huge thank you to Anne for sharing her journey with us. We loved learning more about you! Check out Anne on Instagram here to follow along her latest projects!
The Artisaire Pro Team